Tag Archives: seo

Your Website is a Tool: SEO for Absolute Beginners

SEO in RoselleBusiness owners must have everything they need from the start, most especially a website. If you yourself are an owner, you must have an online presence. If you do not, you still have time to get your own website. But, having a website for your business does not even do much for you. To have more use of your website, you need search engine optimisation (SEO).

Now, as a modern business owner, you may have already heard about this SEO. This ‘thing’ does wonders, supposedly, in bringing in more traffic and more real customers in the end. Hard work will always wield more success in running a business, but there are ways to use your effort more efficiently, which can lead to faster growth.

The Gist of SEO

Your website, though complete with tabs and alluring in design, is still lacking. Most importantly, it is not visible yet. It is one thing spreading the word (by flyers, through social circles, etc.); it is another to put them in front of the public. This happens through Google because believe it or not, many, if not most, of your customers are probably looking for the same service/product you offer on Google.

What does SEO do? Simply put, it convinces Google that yours is a sound business and that you are worth an upgrade in ranking. By ranking, it means the page in Google search results that your business currently occupies. The more optimisation, the higher you go in Google’s ranking. Your goal is to reach page one, even if it is just in your area; it should be your first objective anyway.

Is Page One Too Much?

If welcome.digitalads.com.au tells you that nobody goes beyond Google’s first page of results, would you believe them? If not, your reasoning is most probably correct. Second does not always mean second best, but Google users do not see it like that. For them, what is on the first page is the one they will bother visiting. It seems cruel, but that is life on the internet as a business.

Nevertheless, SEO undoubtedly brings more to businesses: more credibility, visibility and customers. Anything that is still unclear to you, your SEO professional will explain. As technical and complex as it seems, you only need to mind the results.

 

Dominate Your Local Market: Forget About these Usual Factors

SEOWhen it comes to SEO, particularly local SEO, you can expect to hear and read about numerous myths. You will also find numerous debates surrounding techniques that some claim are beneficial while others do not.

Because of the major functions of local SEO to businesses, it is important you know how to dominate the local market, according to the experts from C1-partners.com. Link building plays a big role here, and to make the most out of this specific strategy, here are three techniques you should utilize.

The factors everyone thinks are the must-follow metrics

PageRank, page authority, and domain authority are three of the factors a lot of people base their metrics on when building links. Although these elements still play major roles in general SEO, most of them do not have any great impact on local SEO.

In other words, in order for your local SEO strategies to have higher chances of giving you successful results, you should not treat these three elements as your sole basis when building links.

PageRank

According to experts, PageRank has not received any major update for a long time. This should already tell you that focusing on it when you build link either for organic or local SEO will not bring the results you want to achieve.

Page and Domain Authority

Moz, a tool that measures, monitors, and evaluates both off- and on-site components of a website’s search engine optimization use, created page authority and domain authority as two of its primary metrics. Both are still useful and beneficial when creating organic search links. However, you have to remember that Google, the biggest search engine, does not use any of these two when ranking or gauging links.

So when focusing on building local links for your website, these two should not make it to your list of priorities, as worrying about them will not do your business any good.

So what should you prioritize then?

Relevance, particularly those within your industry and location, is the primary factor you should take into consideration for boosting your local results.

With the help of a Chicago company offering SEO services, you can achieve the outcome you want for your local SEO efforts.

RankBrain Is Not What You Think It Is

3 Times RankBrain Is Not What You Think It Is

RankBrain Is Not What You Think It IsEver since it was introduced to the public in October last year, RankBrain has been the industry’s buzzword. By the way its name sounds, it’s easy to mistake this new Google baby for many things.

Don’t feel bad, though, because you’re not alone. And you have yet to read anything about it, you probably have lots of wrong ideas running in your head right now.

It Replaces Hummingbird

First and foremost, RankBrain is not Google’s new algorithm, nor an update to a certain component of Hummingbird. Simply put, it’s an artificial intelligence system (like the Knowledge Graph) that uses machine learning to improve search results. What it does is it utilises mathematical processes to make sense of ambiguous long-tail queries, especially those that Google never encountered before, PR Caffeine explains.

Unlike other programs Google used before, RankBrain can teach itself the trends at how people search, apply its conclusions to better deliver search results, and update on its own over time.

Just like other Google household names (Panda, Penguin, Pigeon, etc.), RankBrain is a much-needed addition to the Hummingbird to elevate the way it extracts meanings out of queries.

It’s the Upgraded Version of PageRank

No, PageRank is the part of the Google’s overall computer program responsible for giving pages a level of relevance based on the quality of links pointing at them.

You can think of RankBrain as another signal the search engine uses to rank pages organically. While it’s dubbed as the third most important, it’s just one of the hundreds of different signals—not to mention the thousands of sub-signals—Google uses today.

It Would Turn SEO Upside Down

Although it would help improve search results, most SEO companies in Minneapolis, Houston, Chicago, and over the U.S. know it wouldn’t reshuffle the SERPs on a large scale. Unless your pages need better content to answer long complicated queries, sticking to your current practices wouldn’t drop your rankings because of it.

RankBrain is definitely worth paying attention to, but it’s not a cause for concern. As long as you keep your campaign Google-centric, and are swift to adopting updates, your rankings should be fine.