Tag Archives: marketing

Maximising the Benefits of Dental Practice SEO

Dental Care website shown on a computer monitorIn the old days, if your dental practice paid for a full page on the telephone book, that was all you needed by way of advertising. That, and word-of-mouth, were pretty strong forms of communicating your practice to patients.

These days, however, a listing in the phone book and on the newspaper, pamphlets or fliers and posters are hardly enough to get you any visits from new patients. When people need to see a dentist, most of them do not turn to old media; they reach for their phones.

With that in mind, here is what you need to remember about SEO for dentists.

You need SEO

Search engine optimisation is what leads to the “organic” rise of your website on the search results pages of Google and other search engines.

Having a website is not enough; you need to pay for SEO services to make sure your practice website does not get lost in the multitude of results that appear on people’s phones when they need your services.

Invest in localised SEO

There are perhaps over a million of dentist around the world, and many of them offer the same services as you. This is why you need local SEO. Localised and geo-targeted keywords are important.

You are competing for dominance with properly chosen keywords, and those keywords are likely to have very, very high competition. Keeping them geo-targeted gives you a better chance of appearing on searches by people within your area.

Post only quality content

Spamming is not something that Google appreciates, so do not just post content for the sake of posting them. Make sure the content on your website is of high quality, something that raises your image and provides value to users.

Not only does this make patients appreciate your practice website more, but it also builds up your authority in the eyes of both users and Google.

It is not easy to compete in a field where there are so many other players. But the Internet makes it a more level playing field. Invest in a great website, good and useful content, and search engine optimisation to get a better chance of getting more patients to come to your practice.

3 Marketing Tactics to Try This 2017

 Online MarketingFor may practitioners of the trade, marketing is the art of telling people what to do without actually telling them what to do. It’s a subtle strategy that help brands get hold of the top reign when it comes to consumer experience, loyalty, and satisfaction. A lot has been said and done when it comes to marketing strategies, but here are new tactics you can employ in your own organization to improve your game.

  1. Improve your SEO strategy.

By now, you’ve probably heard of what search engine optimization (SEO) can do for your brand when it comes to online lead generation. And if you want to be competitive in today’s business world, SEO should be part of your marketing strategy. But what about SEO strategy? SEO isn’t about integrating keywords anymore. You need to build relationships with local brands. For instance, for a local company, earning links to major websites can earn you higher rankings. However, this isn’t easy to do so you really need to get a reputable team offering SEO services in Seattle or any city that can optimize this strategy for you.

  1. Invest on the right endorsers.

Sports drinks have become so popular because the endorsers are actually athletes who drink them. When it comes to endorsements, choosing the right spokesperson should not only be based on how famous they are. The brand identity should complement the endorser’s lifestyle and preferences at some point. This way, you also influence the endorser’s followers in a natural way.

  1. Create a strong online community.

Digital ads can only do so much. In fact, people have become more wary about clicking on these ads for fear of computer viruses and spy malware. This fear has increased the power of organic marketing content, such as blogs and social media endorsers. Building a strong online community can help your campaigns go viral. Apart from simply creating a large group of followers and generating massive likes and shares, having an online community keeps your consumers engaged and informed. If you’re still undecided about the powers of a strong online community, just think of what Apple Fan Boys can do.

Building A Stronger Brand

Marketing’s beauty and challenge continue to change along with new technologies. It also changes consumer behavior. This year, consider using these strategies to improve your marketing reach.

What’s in an Pitch? It’s More Than a Great Idea

advertising agency in Utah
Coming up with an original idea is almost impossible these days. With everything just within an online search away, you might find your idea is no longer as new as you thought it was. It can be hard to create something fresh while also getting your message across. Getting your brand recognized in a world already filled with powerful and provocative ads is a challenging feat you should never back down from.

When hiring an advertising agency in Utah, getting the most original pitch is not always the answer. While originality may be a big factor for you, you might be forgetting other things. Here are some of them.

Expansiveness

It is not enough that an original idea hooks you into an ad. You need to see the campaign as a whole. While being original puts you on a unique spot, the idea should still have the lasting endurance to move through the campaign. The ad should not only remain as an audio video presentation. It should also translate well in print and other forms of media. When you plan to introduce the same product in a different flavor or theme, the material must have the ability to adapt. The expansiveness of an ad makes it more memorable than a one-off original material.

Art

What most marketers tend to forget is that consumers hate seeing advertisements. Your ad should not appear like one but instead a creative work of art. From its text or script to the visuals, everything should go together to send the right message. You are not selling a product. It is more about selling a lifestyle or a brand. Hire an advertising agency with a pitch that not only gets you excited about your product. Get one whose idea lets you see things in a different perspective.

When you remember these things while deliberating, it can be easy to spot which agency knows the craft better than others.

 

Dominate Your Local Market: Forget About these Usual Factors

SEOWhen it comes to SEO, particularly local SEO, you can expect to hear and read about numerous myths. You will also find numerous debates surrounding techniques that some claim are beneficial while others do not.

Because of the major functions of local SEO to businesses, it is important you know how to dominate the local market, according to the experts from C1-partners.com. Link building plays a big role here, and to make the most out of this specific strategy, here are three techniques you should utilize.

The factors everyone thinks are the must-follow metrics

PageRank, page authority, and domain authority are three of the factors a lot of people base their metrics on when building links. Although these elements still play major roles in general SEO, most of them do not have any great impact on local SEO.

In other words, in order for your local SEO strategies to have higher chances of giving you successful results, you should not treat these three elements as your sole basis when building links.

PageRank

According to experts, PageRank has not received any major update for a long time. This should already tell you that focusing on it when you build link either for organic or local SEO will not bring the results you want to achieve.

Page and Domain Authority

Moz, a tool that measures, monitors, and evaluates both off- and on-site components of a website’s search engine optimization use, created page authority and domain authority as two of its primary metrics. Both are still useful and beneficial when creating organic search links. However, you have to remember that Google, the biggest search engine, does not use any of these two when ranking or gauging links.

So when focusing on building local links for your website, these two should not make it to your list of priorities, as worrying about them will not do your business any good.

So what should you prioritize then?

Relevance, particularly those within your industry and location, is the primary factor you should take into consideration for boosting your local results.

With the help of a Chicago company offering SEO services, you can achieve the outcome you want for your local SEO efforts.

Pay Per Click

Pay Per Click: Making Businesses Better

Pay Per ClickAs time goes by, businesses are getting more and more creative in their marketing strategies. One of the most common one is the use of pay per click, or simply PPC. It is an online marketing strategy where the business places an online ad in the results page of a search engine. What makes it a great option is that while it is also a paid advertisement like most ads, businesses only have to pay once a potential market clicks it.

But, keep in mind that it is not for all businesses. You can decide for yourself once you understand the benefits of this marketing tactic.

Budget-friendly

As mentioned before, you only have to pay whenever your ad gets a click, unlike other methods where you have to pay all the time on where your ad is placed. It definitely cuts off a huge chunk of expenses. Even with media advertising, you have to pay for every second or minute that your ad is on air, which can come quite pricey.

Increased publicity

With PPC, you are presenting yourself to your target market for free since you only pay when somebody clicks it. Even when they do not click your ad, they can still see it, so they will know your business exists. Who knows when they will need you? At least now they have an idea on where to go or who to call just in case.

Hit the mark

You can actually set your ad for your target demographic only – gender, culture (especially language), demography, and geography wise. At the same time, you can decide whenever you want your ad to appear. In fact, you have the full power over your ad.

As this can be beneficial for you as the business, it is also good for the advertiser in way that it gives more traffic into his page, while you get results quickly. PPC is a promising tool for advertising and may look easy, but it still needs an expert and you, the business, to work hand in hand to make this strategy work smoothly.

PPC

Busting Your PPC Creative Block with 3 Solid Inspirations

Writing copy, whether for an ad or a blog, requires us to wring out our creative juices. It’s not every day, however, that we can squeeze out more juice. Just like bloggers and authors, content writers and PPC professionals sometimes deal with writer’s block.

PPCOptimization doesn’t end with the website structure, but should include the copy, as well. SEOReseller.com explains that paid ads should be clear and compelling, and as much as possible, include keywords to appeal to a wider demographic. But the creativity struggle is real.

The next time you feel uninspired or need help courting your muse, rather than just going through the routine of toughing it out, try drawing inspiration from other places.

  1. Get it Straight from the Customers

Go through user reviews and testimonials to get a better sense of how your client and their products and services make a difference to people’s lives. Read up and look out for recurring themes and trends.

Quick turnaround, best price, great customer service, efficient delivery, and other recurring praises like these are always a great inspiration for your ads. Be diligent, though. As a PPC manager, you should have a good understanding of the industry and know if the client really is offering the best price.

  1. Re-Connect with the Client

Client intake forms and other questionnaires are great, but don’t forget to get reacquainted with your clients from time to time. The questionnaire may be filled with the features of the client’s products and services, but some of these might have been updated, or some even outdated.

Listen to the client, especially what’s not being said. Most of the time, the client will talk about the features of their products and services. It’s up to you to turn those descriptions into solution-focused action statements.

  1. Check out the Competition

You should always be updated about the industry, and that includes knowing the pulse of the competition. Check out what features and solutions differentiate your client from competitors, and vice versa. This can be a great inspiration, giving you ideas on how different your client is from the rest, and even thoughts on how to frame offers.

As a PPC professional, you not only have to be technical, methodical, and efficient, you also need to be creative and idea-driven. The next time you hit a wall with creativity, either you come out swinging or you knock down the wall.