How to Engage Your Online Audience More in 2018

man looking at his computerWeb design companies in Worcester, MA such as New Perspective cater to many thriving enterprises. Today, having a website has become a necessity for the growth of those local businesses. Beyond that, however, user experience has risen to the fore as a core metric for determination of their online success.

Soasta, a digital performance technology company, reports that an additional second of page load speed can result in as much as 27 percent drop in sales.

Statistics like this indicate the need for professionals in web design to have a finger on the pulse of their online audience to build sites that resonate and accomplish business objectives.

Are you wondering what 2018 will bring in the web design terrain? Here are just a few of them.

Enhanced Web Animation

Despite the prominence of animation in 2017, it will hit new levels in 2018. As designers grow in the use of coding techniques, they are gradually fusing into roles with developers.

Animation and prototyping software and techniques are growing in prominence as web designers seek to help brands tell their stories more succinctly. Expect to see more from prototyping platforms like Framer.

Design Software Standardization

It used to be Photoshop, but many design tools are giving the popular software a good run for its money. A plethora of design tools have appeared on the scene including, but not limited to, Vectr, Figma, Invision, Sketch 43, and Webflow.

In 2018, the expectations are high for these tools especially with regards to collaboration and standardization of the design process.

Artificial Intelligence

No longer the stuff of futuristic movies, the year 2017 saw Artificial Intelligence (AI) become entrenched in the web design process. This is especially apparent in the use of chatbots (conversational interfaces).

Artificial Narrow Intelligence (ANI) as an associated concept is also driving voice assistants like Apple’s Siri and Google Home. The development curve will grow steeper in 2018.

Contemporary business growth now relates to online performance, which, in turn, is determined by the website’s ability to hold audience’s attention. Watch out for these trends.