How Real Estate Companies are Using Chatbots to Their Advantage

Chatbot and marketing concept

Chatbot and marketing conceptOne interesting aspect of digital marketing that’s piqued the interest of many entrepreneurs today is the technology called chatbots. Imagine landing the perfect retail property in Vancouver using a messaging interface on your mobile phone or laptop.

Sounds crazy? Well, that’s what chatbots can do. A chatbot can interact with a customer and gain conversion using a chat interface. It can be programmed to respond to specific questions or it can be as advanced as artificial intelligence that can understand a language and become smarter as you continue to interact with it.

That said, here’s how the real estate industry is taking advantage of this technology:

Building Trust with Their Prospects

By making their information available in a chatbot conversation, real estate companies can gain the trust of their prospects. They can even program their chatbot to send out daily helpful tips that are customised to what the prospect is looking for.

Spending Time with the Right People

Chatbots can filter out people who are actually looking to buy out of the sea of people who are just enquiring. They do this by having the prospect go through a series of qualifying questions, giving them only the information that meets their requirements. Once they pass the qualifications, the agents can step in and have a face-to-face encounter with an actual buyer.

Qualifying Potential Agents for Your Team

Not only do chatbots qualify leads, they can also qualify those applying to be real estate agents. Interviews can be handled through the chatbot and it will send a message to the HR team to call those who pass the qualifications.

Give Prospects Exactly What They Want

Since chatbots can be programmed to ask the right questions, they can provide the exact information to their prospects based on how they answered the questions. When people get what they want, there’s a bigger chance of turning them into actual customers.

It is not going to be long before more advanced technologies emerge and make buying or selling real estate easier. Anyone can use a chatbot to their advantage. Real estate chatbots are definitely starting to make history in their industry today.