Does Your Web Design Match Your Brand Image?

Web Design and Jigsaw PuzzlesYou’ve had the domain for a while now, and you have enough content to fill the pages with relevant information. There’s a mixture of humor and seriousness that you think should help the site perform better as a means of driving sales. But that’s not happening.

Perhaps your web design, no matter how smartly executed, is just not what you need. Here’s what Minnesota experts in SEO services say about the matter:

Creativity

You want to seem like the most professional company out there. But when clients are looking for a creative agency, it’s not just professionalism that they’re looking for. They also judge your website based on how creative it is, because they think that translate to how unique you are in your line of work. Give them samples of your past projects and let those goofy office pictures show. Restaurants and fashion brands may also go for a little fun on their web design to help cement their reputation in their respective industries.

Professionalism

A dental practice can show a bit of fun on their website if they’re catering to children, but if all your clients are adults, you’ll want to highlight cleanliness, sanitation, and adherence to best practices. Being part of the health industry means you are putting the safety of clients first and foremost. Showcase new equipment you have bought for the practice, to show clients you are well-equipped.

Accuracy

If your business is all about sciences and mathematics, you cannot afford any mistakes on your website. Whether it’s a typographical error or a formula expressed incorrectly, your reputation is on the line. Highly technical fields have clients who are more discerning, especially if they don’t know what they need. If they see a mistake, they’ll think it’s a sign of weakness and move on to another company.

The design of your website is important. Before you go crazy with the design, however, remember that it should still be connected with your industry.