DIY SEO: The First Steps

seo

So you want to do your own SEO.

A good starting point is to get SEO training from searchmarketingexpo.com.au and other similar events and resources. They can provide excellent modules and expert tips you won’t get anywhere else. If such an option is not for you and you want to go in a more do-it-yourself direction, here are a few things you need to know:

seo

• The more aggressive you are with your SEO, the less effective it is. People can tell when a technique is organic or not. When employing optimisation techniques, it’s best to operate with an eye on authenticity and subtlety. Think of keywords as guides to angle an article, instead of words you have to pepper every paragraph of every article.

• Search engine optimisation is not a magic button that will double your hits overnight. It’s marketing for the long term. It may take a while before your site climbs up the page ranks, but once it’s on top, it won’t be that easy to knock off—especially if you’re consistent with your SEO.

• SEO is not about quantity; it’s about quality. It’s not all about the number of links you can put in a page. The type of content and the quality of the writing is also taken into consideration. SEO thinks about the online user, not just the search engine.

• 75% of all internet users don’t scroll past the first page. This statistic can make or break your business’s online success. How do you reach that market? Easy, by proper search engine optimisation!

Sometimes, doing things yourself gives rewards that can’t be matched by results gleaned from a third party. You can optimise your webpage for search engines by yourself, provided that you learn correct, crucial, and updated information. Make sure to trust only websites of good standing when it comes to learning about these things.