Category Archives: Internet Marketing

Change Some Things: Lowering Your Website’s Bounce Rate

Bounce rate and other web traffic componentsWhen it comes to the effectiveness and efficiency of websites, there are many parameters and criteria that experts look into for careful judgment. One of them is the bounce rate, the measurement or percentage of visits that are not converted into sales or any desired actions you are expecting.

A high bounce rate indicates that some of the website’s functionalities aren’t working properly. This is because they don’t convert visitors into buyers like the way you designed them to do. Below are some of the ways you need to do, as suggested by a trusted SEO company in Denver.

Look at the UX

The user experience or UX component of your website is one of the major things you should design properly. Avoid pop-ups, as these will disrupt your audiences’ attention. Make sure the instructions on the navigation of your site are clear. Conduct A/B testing to know which components work and which don’t.

Make sure the content rocks

Content is king, so make sure it’s the start of any page on your website. When it comes to writing content, you need to keep them short and sweet. Avoid jargons and fluff, as these will turn off your customers. Avoid using long blocks of text; use subheadings and bullet points if necessary. Once the content is properly developed, optimize it using the most effective SEO practices.

Make transactions easy

This is especially true for those running an e-commerce website. You need to make the transactions easy to prevent customers from abandoning their shopping carts. Offer more options when it comes to deliveries and payments. Provide discounts, but make sure these strategies are implemented within the bounds of usability and good design.

These are just some of the things you need to keep in mind when lowering your website’s bounce rate. Get the help of a reliable provider to ensure the effectiveness and feasibility of your plans.

3 Reasons SMEs Need a Digital Marketing Specialist

Digital marketingIn 2014 alone, there were more than 2 million small businesses in operation in Australia. In fact, about 97.4 per cent of all businesses in 2014 were small businesses. In some reports, experts were calling Australia as the country of small businesses. And when you have a small business, you need to have a strong online presence, and this doesn’t end and start with a website or a Facebook page.

Here are some reasons why you should invest in small business digital marketing services.

Lead Generation

Having a business is not just about selling a product or service, it’s also about building relationships with your patrons. Moreover, it’s about finding new customers. Do you know that 41 per cent of businesses are having difficulties finding and reaching new customers? A digital marketing specialist can help you plot strategies and come up with marketing campaigns to generate new leads for business.

Success Measurement

How do you measure success? How do you know that your Facebook and social media posts are reaching your target audience? How do you know if they’re working? You need to track your campaigns and analyse the metrics to see if you’re able to reach the goal/s you set. While there are many online resources that you can use to track and analyse metrics, you need a digital marketing specialist to interpret the numbers.

Marketing Trends

Marketing trends change. Your customers’ spending habits change. You need to adapt to survive. An effective digital marketing specialist needs to stay updated on the latest trends and forecasts. This knowledge can help you plot future campaigns and stay ahead of the competition.

You Need to Start Planning Your Future

Investing in digital marketing services for your small business is not just about being in the “now.” It’s more about strategising your future and ensuring that you stay as competitive as possible.

Video Marketing: What Is It and How Can It Help Your Business?

woman being filmed for video marketingAs a small business owner, you might feel limited with your options when it comes to marketing your brand because of budget constraints. If for now you only have enough budget for one marketing campaign, you should carefully choose the right strategy that will work best for your brand.

Video marketing is a great option and has a good ROI. Plus, it can accomplish what traditional marketing can and so much more. Promotional videos might not come cheap, but you can talk to different video production companies in Denver and ask them what works best for your given budget.

Here are more great reasons video marketing is the kind of marketing strategy you are looking for.

1. Videos can increase brand awareness

You have to face the reality that most people shy away from lengthy posts or articles because reading takes too much time.

So, how can you introduce who you are and what you offer as a business if no one wants to read about you? A well-made video can entice them to watch it a little bit longer.

2. Videos help your site rank better on search engines

The more people watch your videos, the more they will stay on your site. This helps reduce your bounce rate. This will help convince search engines such as Google that you offer valuable information on your site. Hence, you get a better ranking, which will improve your online presence.

3. Videos boost your social media engagement

Videos are compatible with most marketing platforms — TV, your website, and social media platforms. Did you know that videos are the most shared content social media? The more interesting the video, the better.

4. Videos can help you save time

Instead of giving instructions or explaining something over and over again to someone, why not just create a video containing all the information you need to share with others. This way, you get to save time, and you can focus on making your business grow.

Don’t just hire any video production company. You should carefully select one that can capture the essence of your business and give your videos heart. You don’t want people to just watch your videos; you should also be able to touch their hearts.

3 Ways to Boost Your Travel Agency Business with Social Media

a couple at a travel agencyDo you that in Europe, travel, tours, and related activities accumulate up to US$40 billion in revenue? In fact, in 2015 alone, the tourism sector garnered an income of 37,000 million euros in Europe alone. The key takeaway is that every year, billions of people travel all over the world. If you have a travel agency business, you should learn how to take advantage of this key statistics.

And remember, since most people start their travel search online, you should have a strong digital marketing strategy for your travel agency. Here are some ways on how to use social media to your advantage.

Create travel ambassadors

Hire some online influencers to be your travel ambassadors. This way, you take advantage not only of their strong online presence and huge following but also their curated content. There are many online influencers you can hire for this. To go even further, you can hire online influencers based on your niche. For instance, if your travel agency is focused on value-of-money or that of luxury, you can look for online influencers that have the same focus as yours.

Partner with top hotels for the best rates.

Some people do not want the hassle of researching the nitty-gritty details. For instance, they want a one-stop-shop when it comes to travel. So make sure you partner with not only the top hotels but also with the top tours so you can offer the best promotional packages. This way, you offer more value-for-money without the headache.

Work the “social” in social media.

More and more people are finding the perks of traveling alone. It is such an awesome experience that people should try at least once. And with more solo travelers, you can put the “social” in social media by connecting fellow solo travelers and looking fun group activities that they can engage in.

Being Social

When it comes to using social media, it’s all about being social. So make sure you create posts that are not only informative but also engaging. Use these tips so you can improve your travel agency business.

How to Engage Your Online Audience More in 2018

man looking at his computerWeb design companies in Worcester, MA such as New Perspective cater to many thriving enterprises. Today, having a website has become a necessity for the growth of those local businesses. Beyond that, however, user experience has risen to the fore as a core metric for determination of their online success.

Soasta, a digital performance technology company, reports that an additional second of page load speed can result in as much as 27 percent drop in sales.

Statistics like this indicate the need for professionals in web design to have a finger on the pulse of their online audience to build sites that resonate and accomplish business objectives.

Are you wondering what 2018 will bring in the web design terrain? Here are just a few of them.

Enhanced Web Animation

Despite the prominence of animation in 2017, it will hit new levels in 2018. As designers grow in the use of coding techniques, they are gradually fusing into roles with developers.

Animation and prototyping software and techniques are growing in prominence as web designers seek to help brands tell their stories more succinctly. Expect to see more from prototyping platforms like Framer.

Design Software Standardization

It used to be Photoshop, but many design tools are giving the popular software a good run for its money. A plethora of design tools have appeared on the scene including, but not limited to, Vectr, Figma, Invision, Sketch 43, and Webflow.

In 2018, the expectations are high for these tools especially with regards to collaboration and standardization of the design process.

Artificial Intelligence

No longer the stuff of futuristic movies, the year 2017 saw Artificial Intelligence (AI) become entrenched in the web design process. This is especially apparent in the use of chatbots (conversational interfaces).

Artificial Narrow Intelligence (ANI) as an associated concept is also driving voice assistants like Apple’s Siri and Google Home. The development curve will grow steeper in 2018.

Contemporary business growth now relates to online performance, which, in turn, is determined by the website’s ability to hold audience’s attention. Watch out for these trends.

The Modern Way of Promoting Your Business

A businesswoman working on her SEOPromoting your own business can be quite tricky and stressful nowadays. With all the different platforms of media that are available recently, deciding when, where, and how you can advertise your business properly can be tough, but you can do it as well.

Advertising your business is one of the first things that you must do to have a successful and lucrative business. Having a business without promoting it is like having an amazing idea but not sharing it or creating plans of action for it.

Use the best methods

One of the first ways to analyze your flaws within marketing is to see where you lack. An example of this would be if you were to search your business in a search engine and it doesn’t land on the first page, you lack in ranking. An easy solution to fix that problem is to hire SEO services in Alexandria, Minnesota.

There is a multitude of SEO services available across American states such as Florida, New Jersey, and Minnesota. Just by inserting some extra keywords into some articles on your website can easily boost it up to the first page of search engine.

Hire the right guys

As mentioned, SEO services are plentiful and readily available for your convenience. These services can provide a great variety of ways to easily get your website out there. They can offer consultation about your website to see if there absences or shortfalls in the design or content within it.

A lot of the consultation will also depend on what your particular goals are, for what media platform you prefer or for what kind of update you think you require to add on to your website. Simply producing articles, adding on keywords, and buying advertisement placements will bring your website to the top.

The Need for Digital Marketing Services for Your Business

Laptop with the word Today the world is full of technology in every field. People have gone digital in a big way, so they do not have the time to look at different products, brands, and other projects through offline advertisement. They hardly look at marketing through newspapers, radio broadcasts, communication through TV, newsletter, or other print media.

The internet and the mobile phone are platforms which are continuously accessed. So, it makes sense for businesses to opt for digital marketing. Through this mode, the clients can get information at any place and at any time they want through their phones.

Larger Outreach

Globalization and the internet have made the world very small and shrunk it to a tiny axis point, where customers all over the world can get all the information through mobiles, tablets, and computers. Digital marketing is a blessing for all types of businesses. You can hire a good Denver PPC management or digital marketing company like c1-partners.com for your marketing needs. This kind of marketing can help you reach a wider chunk of clients all over the world.

Digital Marketing

Online marketing is the best tools to work on the minds of your potential customers. You are free to use great content, appealing advertisement, meaningful videos, and other marketing tricks to lure customers. The aim is to drive targeted traffic to your website and also convert the casual visitor into a potential lead, to boost your sales.

This type of marketing offers the businesses the chance for survival, competition, and better sales in today’s tough market conditions. Today’s customers can access all the product details online through the tablets, mobiles, and laptops. This has become very easy because the customers are constantly online either working or browsing.

Advantages of Digital Marketing

Besides providing easy accessibility, digital marketing is very economical compared to other conventional methods. The affordability of this medium has made it the favorite platform for smaller businesses too. The other benefit is the reliable and real-time reviews and feedback from customers.This also allows for brand recognition and conversion optimization. There are many tools available in this medium including blogs, SEO content, internet banner ads, PPC advertising, mobile and social media marketing, etc.

Contact an experienced and reputed digital marketing company, so that you benefit from their services.

Maximising the Benefits of Dental Practice SEO

Dental Care website shown on a computer monitorIn the old days, if your dental practice paid for a full page on the telephone book, that was all you needed by way of advertising. That, and word-of-mouth, were pretty strong forms of communicating your practice to patients.

These days, however, a listing in the phone book and on the newspaper, pamphlets or fliers and posters are hardly enough to get you any visits from new patients. When people need to see a dentist, most of them do not turn to old media; they reach for their phones.

With that in mind, here is what you need to remember about SEO for dentists.

You need SEO

Search engine optimisation is what leads to the “organic” rise of your website on the search results pages of Google and other search engines.

Having a website is not enough; you need to pay for SEO services to make sure your practice website does not get lost in the multitude of results that appear on people’s phones when they need your services.

Invest in localised SEO

There are perhaps over a million of dentist around the world, and many of them offer the same services as you. This is why you need local SEO. Localised and geo-targeted keywords are important.

You are competing for dominance with properly chosen keywords, and those keywords are likely to have very, very high competition. Keeping them geo-targeted gives you a better chance of appearing on searches by people within your area.

Post only quality content

Spamming is not something that Google appreciates, so do not just post content for the sake of posting them. Make sure the content on your website is of high quality, something that raises your image and provides value to users.

Not only does this make patients appreciate your practice website more, but it also builds up your authority in the eyes of both users and Google.

It is not easy to compete in a field where there are so many other players. But the Internet makes it a more level playing field. Invest in a great website, good and useful content, and search engine optimisation to get a better chance of getting more patients to come to your practice.

What to Do After You Bought a Business

Businessmen Shaking HandsEven the most successful entrepreneurs will sometimes admit that starting and running a business is hard work. It takes a lot of dedication, commitment, focus, and just a little bit of luck to make a business prosper.

Despite all this, the rewards of actually hitting it big are worth all the diligence that you put into a business. But if starting a new business is too much of a gamble for you, you can always resort to buying a business here in Utah.

If you choose to go with an already established business, it is as if all the risks involved in the early stages of entrepreneurship are already past you. Here is what you need to know about how to move forward now that you have already bought an existing business.

Announce It

Not for boasting purposes, of course. You have to inform all of the business’ creditors that there is a change of ownership and now they deal only with you or your authorized agents.

Additionally, you should also have an article published in the local paper about the purchase, which fulfills the publication requirements and serves as a little advertising for you as well.

Connect with its Roots

This means talking to the employees and the customers to get a feel of the business. What do they expect from a management under you? Are there any ideas that can improve processes better? What do they want to say to you?

This helps you gain insight about the flow of things within the business. You should also connect with the previous owner for possible advice he can provide in the future.

Investigate, Explore, Evaluate

Take your time adjusting to the new environment while making sure that you examine every corner of the business. This means literally and figuratively. More information gathered about it can help you with decisions you might have to make in the future.

Buying a business may be hard work, but with the right amount of strategy, it could mean success for both you and your brand new company.

3 Lawn Care Mistakes (and How to Fix Them)

A person mowing their lawnWhether you take great pride in having the greenest patch of yard in your neighborhood or you’re good with a monthly mowing or two, it’s possible that you’re ignoring some activities that could actually be harming your lawn in the long run.

The lawn is a representation of the kind of property a homeowner has. The next time you encounter lawn care ads showcasing products and activities that are supposed to help in maintaining your lawn, Upfront Crew Marketing Solutions recommends taking a step back and do your research first. Many ads are there just to convince you to buy their products, while others genuinely care about your yard.

1. Daily Shower for Your Lawn

Grass — like other plants — need water almost all the time, right? Not really. The National Association of Landscape Professionals (NALP) Vice President Missy Henriksen warns against surface-level watering, saying that a deep soak will do a better job of preventing shallow root growth.

2. Let the Weeds Grow Long Enough Before Cutting Them Down

Wouldn't it be a timesaver if you only start cutting weeds once they've reached a certain height? Not really. Prevention is better than cure, as the old adage goes. “Weed prevention should not be approached with a quick-fix mindset,” Henriksen tells to People.com. Make your lawn less vulnerable to weed invasion by not mowing your grass too short. In some cases, over-seeding can also aid in slowing down weed growth.

3. Sticking to the Same Old Mower

If you’ve been using the same mower for over a decade, then congratulations because that means you're a careful owner. However, there are more power-efficient mowers available in the market. Give your mower a rest and get a new and more efficient one. If there’s not enough, then do a little tweaking with what you have by sharpening the mower's blades, draining its fuel, or changing its spark plugs.

There's more to lawn maintenance than mowing. Know the right way to do it and if possible, find an expert to work with. If you don't know any, look at the ads in your area or ask for a referral from friends and colleagues.