3 Ways to Boost Your Travel Agency Business with Social Media

a couple at a travel agencyDo you that in Europe, travel, tours, and related activities accumulate up to US$40 billion in revenue? In fact, in 2015 alone, the tourism sector garnered an income of 37,000 million euros in Europe alone. The key takeaway is that every year, billions of people travel all over the world. If you have a travel agency business, you should learn how to take advantage of this key statistics.

And remember, since most people start their travel search online, you should have a strong digital marketing strategy for your travel agency. Here are some ways on how to use social media to your advantage.

Create travel ambassadors

Hire some online influencers to be your travel ambassadors. This way, you take advantage not only of their strong online presence and huge following but also their curated content. There are many online influencers you can hire for this. To go even further, you can hire online influencers based on your niche. For instance, if your travel agency is focused on value-of-money or that of luxury, you can look for online influencers that have the same focus as yours.

Partner with top hotels for the best rates.

Some people do not want the hassle of researching the nitty-gritty details. For instance, they want a one-stop-shop when it comes to travel. So make sure you partner with not only the top hotels but also with the top tours so you can offer the best promotional packages. This way, you offer more value-for-money without the headache.

Work the “social” in social media.

More and more people are finding the perks of traveling alone. It is such an awesome experience that people should try at least once. And with more solo travelers, you can put the “social” in social media by connecting fellow solo travelers and looking fun group activities that they can engage in.

Being Social

When it comes to using social media, it’s all about being social. So make sure you create posts that are not only informative but also engaging. Use these tips so you can improve your travel agency business.