3 Tips for Making an Effective Business Booklet

Stack Of Promotional BookletsUsing a booklet as a marketing tool for your business can be a great idea. Not only are they cheap to produce, but they can also be effective in spreading your message to your target audience in a reader-friendly format as compared to a website with so much information or a social media page with numerous posts.

When designing a promotional booklet, however, there are certain things you should keep in mind to make it work.

Know your customers

Before proceeding with the actual design process, you need to ask the right questions first. For example, who is your target market and why should they purchase your product? What are the advantages you offer compared to your competitors?

Do you offer lower prices or better services? What customer problems does your brand address? These basic details are crucial to catch and retain the attention of your reader – your potential buyer.

Use words and images strategically

Go for bullet points and short headlines to engage your reader. Most people usually have a short attention span so it really would not be good if you bombard them with lengthy paragraphs or several pages of plain text. As far as using photos, you have to do so sparingly and strategically.

Do not try to fill your material with too much pictures because that can be very distracting. Also, try to avoid putting a picture of your building on the cover. Most readers find that boring! Instead, use images that are catchy and relevant. 

Read, edit and repeat

Before proceeding with the printing of your booklet, make it a point to read all the text and make necessary corrections ahead of time. This way, you could avoid the hassle of having a bunch of printed booklets filled with typographical errors and grammar mistakes.

Check the spelling, grammar, and even the information included (such as your contact details, etc.) to make sure that you got everything done right.