3 Reasons SMEs Need a Digital Marketing Specialist

Digital marketingIn 2014 alone, there were more than 2 million small businesses in operation in Australia. In fact, about 97.4 per cent of all businesses in 2014 were small businesses. In some reports, experts were calling Australia as the country of small businesses. And when you have a small business, you need to have a strong online presence, and this doesn’t end and start with a website or a Facebook page.

Here are some reasons why you should invest in small business digital marketing services.

Lead Generation

Having a business is not just about selling a product or service, it’s also about building relationships with your patrons. Moreover, it’s about finding new customers. Do you know that 41 per cent of businesses are having difficulties finding and reaching new customers? A digital marketing specialist can help you plot strategies and come up with marketing campaigns to generate new leads for business.

Success Measurement

How do you measure success? How do you know that your Facebook and social media posts are reaching your target audience? How do you know if they’re working? You need to track your campaigns and analyse the metrics to see if you’re able to reach the goal/s you set. While there are many online resources that you can use to track and analyse metrics, you need a digital marketing specialist to interpret the numbers.

Marketing Trends

Marketing trends change. Your customers’ spending habits change. You need to adapt to survive. An effective digital marketing specialist needs to stay updated on the latest trends and forecasts. This knowledge can help you plot future campaigns and stay ahead of the competition.

You Need to Start Planning Your Future

Investing in digital marketing services for your small business is not just about being in the “now.” It’s more about strategising your future and ensuring that you stay as competitive as possible.